The Ultra bottle is the result of a five-12 months quest by Johnnie Walker’s proprietor, Diageo, to find the most sustainable and lightest packaging feasible though retaining the luxury aura of the franchise and its Distinctive mixture of whiskies, which include things like ultra-uncommon Oban, Brora, Royal Lochnagar, and several ghost distilleries.

Diageo is a world leader in beverage Liquor with An excellent assortment of models across spirits and beer groups.

Johnnie Walker’s five years of investigate and progress have meant which the expertise acquired is remaining applied through the choice of Diageo products and solutions.

At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has long been established by adopting a take a look at-and-learn design, coming up with and exploring devoid of limitation and imagining what the future of light-weight luxurious packaging could carry.

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From peaty whisky to fruity whisky, lean on our specialist insights to find the entire selection and character of various whisky flavours.

Coupled with exterior glass makers, the model rethought all elements of how the bottle is designed, built and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The 1st time ever, meant reforming the enduring Johnnie Walker square bottle.

Johnnie Walker Blue Label Ultra may be the model’s lightest 70cl Scotch whisky glass bottle to this point also to the very best in the brand name’s expertise and investigation, the earth’s lightest 70cl Scotch whisky glass bottle2 . The look takes Daring strides and dares to experiment which has a recognised paradigm of luxurious.  

Liquid Mild enveloped guests inside of a mesmerizing interaction of light and shadow, with moving light-weight passing as a result of glass varieties and projecting classy designs onto white partitions.

“We didn’t understand what we were heading to have the ability to reach once we got down to push the boundaries of luxury, and The end result is something that quite a few stated wouldn't be feasible. 

The technical problems that lightweighting provides led us to incorporate a variety of style and design and output specs that we could not have envisaged At first of our journey; through the prerequisite of a tear drop shape which We've moulded to nevertheless mimic the enduring square method of Johnnie Walker bottles, for the addition of a protecting cage to allow for a spherical foundation, as well as the hand-earning and filling of each individual bottle to avoid damages in production.

With less than 888 bottles introduced globally, Each individual bottle is separately numbered and introduced in a very luxurious collector’s situation.

We discovered which the lightest, strongest glass bottle you can make without the need of compromising sturdiness is a teardrop form.

The expose of Johnnie Walker Blue Label Ultra alerts the manufacturer’s motivation to innovation, with hopes that the bottom-breaking design could encourage the greater high-class, light-weight, and low-carbon whisky bottles of tomorrow. 

“You'll be able to say It truly is valuable that we’re acquiring ahead from the curve with all the laws. But we’d started off [Ultra] ahead of [PPWR policies] had been published,” claims Lindley, including that it’s essential for Diageo to prioritize mainly because it’s a “sizeable adjust for [all our liquor here categories] to be pondering bare minimum feasible packaging weight.

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With our devoted concentrate on presenting lightness throughout just about every style and design factor, we launched a precise lattice stopper, a bamboo body as well as a protective transportation box.